Without promotion, something terrible happens – nothing.
The Law Society impresses the importance of marketing by requiring firms to at least document their approach to marketing as part of the Lexcel standard. Marketing activity is relevant to firms of every shape and size.
In the changing Legal environment, marketing is no longer just a means of attracting new business. Firms also have messages to deliver to outside organisations, other firms and their own internal staff. Most activities, whether internal or external, need to achieve awareness and acceptance.
PDA can deliver your marketing – efficiently and effectively
One of the PDA group of companies is a full-service design and marketing agency – and its managing director is a Lexcel assessor and SQM & GQM auditor. So, we know that to receive the greatest Return on Investment, your marketing activities need to be smartly planned, implemented and reviewed in an integrated process.
We can achieve your marketing requirements from any or all of the following routes:
(1) we design, print and produce the whole range of marketing materials, and/or;
(2) we provide consultancy and project management on all forms of marketing communications, and/or;
(3) we can be your very own in-house marketing team.
The Marketing pages of the PDA website provide detail as to our scope and capabilities, but as a snapshot, we design and produce:
• Advertising (including managing media schedules)
• Give-aways/leave-behind collateral
• Magazine inserts
• Websites and email communications
We devise and implement systems to capture, manage and deploy data – to squeeze maximum value from it.
This becomes the core of all marketing activity. These systems can identify potential clients, communicate with them in a manner that they will find engaging and appropriate – and equally as important, target valuable communication resources far more effectively.
We can be your in-house marketing team
On demand, we can integrate with your firm to become your marketing department or project manager so that your firm can take full advantage of our experience and resources as and when you need them.